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Handbook for success

A guide to Online Retail and Digital Marketing for tomorrow's customer

Broken down into 4 easily digestible sections, our report asks 5 retail experts what they see as the biggest challenges, opportunities in the marketplace and key strategies they are applying to cut through the noise and successfully reach their customers.

  • PART 1: Merge your physical and digital brands
    The pandemic made the importance of eCommerce crystal clear, forcing brands to evolve online shopping from what was previously a clunky transaction to an experience that kept consumers coming back for more – getting customers to prioritise brand over product.

  • PART 2: Extract maximum value from your data to optimise eCommerce performance
    Predictive but not creepy. The brands that master hyper-personalisation will win big. But how do you get it right? How do you deliver a truly personalised experience in-store and online – without freaking out your customers?

  • PART 3: Develop a culture that drives growth in your eCommerce business
    If brands are going to drive eCommerce growth, culture will play an important part

  • PART 4: Understand the challenges and opportunities in today's marketplace landscape
    2020 became the year of the online marketplace. with searches growing 84% from January to July.

Contributors include:

  • Mark Baarste, Outsourced CMO (former CMO Showpo)
  • Matthew Cavalier, Chief Growth Officer, Big Red Group
  • Steffen Daleng, CMO, Booktopia
  • Darren Gunton, GM- Marketing, Total Tools
  • Paul Waddy, CEO, The Horse

corinium_adobe-stock_ecommerce-2

 

A guide to Online Retail and Digital Marketing for tomorrow's customer

Broken down into 4 easily digestible sections, our report asks 5 retail experts what they see as the biggest challenges, opportunities in the marketplace and key strategies they are applying to cut through the noise and successfully reach their customers.

  • PART 1: Merge your physical and digital brands
    The pandemic made the importance of eCommerce crystal clear, forcing brands to evolve online shopping from what was previously a clunky transaction to an experience that kept consumers coming back for more – getting customers to prioritise brand over product.

  • PART 2: Extract maximum value from your data to optimise eCommerce performance
    Predictive but not creepy. The brands that master hyper-personalisation will win big. But how do you get it right? How do you deliver a truly personalised experience in-store and online – without freaking out your customers?

  • PART 3: Develop a culture that drives growth in your eCommerce business
    If brands are going to drive eCommerce growth, culture will play an important part

  • PART 4: Understand the challenges and opportunities in today's marketplace landscape
    2020 became the year of the online marketplace. with searches growing 84% from January to July.

Contributors include:

  • Mark Baarste, Outsourced CMO (former CMO Showpo)
  • Matthew Cavalier, Chief Growth Officer, Big Red Group
  • Steffen Daleng, CMO, Booktopia
  • Darren Gunton, GM- Marketing, Total Tools
  • Paul Waddy, CEO, The Horse

corinium_adobe-stock_ecommerce-2

 

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